Becky Sciullo, Neighbor
- Dormont-Brookline, PA
I created Artisan Advantage in 2011 to help visual artists sell more art using creative sales and marketing strategies. I have a degree from Penn State University in Communications, and I’ve worked for twenty years in sales and marketing , including art marketing and sales for over the past five years. My start with art marketing began when I decided it was time to market my father, Robert Yonke’s work. I jumped in with both feet and was able to take his career to the next level. You can read a little about how I got started in the Wall St. Journal’s “Attention Bloggers”.
The idea of Artisan Advantage came to me after other artists began to ask me if I was for hire. I wanted to help them, but it seemed impossible due to time constraints. The notion stuck with me, however, and I came to realize that I could share my expertise with other artists by teaching them in group sessions and over the web. I share what I have learned about the process of selling art as well as research and test new ideas. I love looking at new technology, sales techniques and personal development tools and then pass these great resources on to the artists.
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