WHY USING A WIRE SERVICE IS BAD BUSINESS...

USING A WIRE SERVICE IN TODAYS SOCIETY IS SOOO OUT DATED ... HERE'S WHY... We need to work together, yes we are competitors as florist, but when no one is making money except wire service then we need to evaluate. We all are in the business because we love flowers… Designing, Creating & Caring for Beautiful Arrangements, it is our chosen profession, and yes we provide a service. We like getting paid
for what we do not letting wires tell us what we are going to get.

 

If wecould get every florist to understand it’s a loosing proposition to accept & SEND thru the WIRE SERVICES.  There is no room for bottom leach feeders for our customers sake's.

We can take the black eye away from our trade that they have given us all. Local All the Way!!!

 

Unfortunately customers do not understand the process of Sending thru a Wire Service.  So here it goes…. I’m going to educate Everyone in the World of the unfair share of the WIRE SERVICE PIE.

The Independent Florist is sick of receiving the crumbs While the Big Wire Services eat the entire Pie…

 

The breakdown is the same on any amount. I’m going to base this example on a $100.00 order..

$ 100.00 (Total Order) -25% ($25.00) (Wire’s fee for just taking the order as the Middle Man) $75.00 (Total the Florist Sees) -21% ($15.75) (Fee that the wire Service charges the Florist for the Privilege of having the Order
Sent to Them) $ 59.25 - 10.00 (Delivery Fee, Because unless you’re the Pope, no one gets delivery for free)
$49.25 -  50% (Because I & every other Florist has to make money) $ 24.63 (Total I the Florist has to work with after all the fees are taken out)
So in reality your $100 just became $24.63

 

Why would any of you use a wire service at all and especially on HOLIDAY’S when you can get
100% for your money by just picking up the phone and calling a LOCAL FLORIST.

I’m sorry but I am Not in the Business to Lose Money… And by using Any Wire Service, You are making the Local Florist lose enough Money that they have to close Their Doors.

PEOPLE WAKE UP

&

SMELL THE FLOWERS… WIRE SERVICES…BAD LOCAL FLORIST’S…GOOD The Wire Service has Everyone so
snowballed… It’s so bad that even other florists send outgoing orders over the wire because they are told to… AGAIN
WAKE UP!!!

 

Do you like it when you lose
money, so why send out & have that Florist lose money??? THIS INDUSTRY IS SO OUT DATED. THEY ONLY BECAME A MEGA FOURTUNE COMPANY BECAUSE AT THE TIME THERE WAS NO COMPUTERS, NO SMART PHONES, NO WAY TO GET AUNT SUSIE’S HER FLOWERS IN FLORIDA IF YOU LIVED IN PITTSBURGH WITHOUT USING THEM. BUT GUESS WHAT PEOPLE WE LIVE IN A WORLD TODAY WHERE  TECHONOLOY LIVES.  WE CAN  GOGGLE ANY ONE IN LIKE A SECOND SO JUST SKIP THE MIDDLE MAN GOP DIRECT AND GO LOCAL!!!

Collectively, Wire Services are fostering a negative dynamic that discourages consumers from purchasing floral products directly, and encourages them to try other forms of gift-giving. The net result is that the entire industry suffers, and we all feel the pain.

The Wire Services lack of pervasive
non-brand specific floral advertising actually lowers the intrinsic value of
our products and services by default. The state of the retail floral industry is one of decline in both revenue and number over the last 10 years. Traditional retail florists, the so-called brick and mortar florists find themselves in an economic storm. Sales and profits have steadily declined while market share has
been lost to non-traditional floral retailers. Why are you the consumer doing this? You work so hard for your money. Pick up a phone and call a Local Florist. WHY WOULD YOU WANT TO KEEP DOING WHAT DOESN’T WORK ANY MORE.  Florist ALL OVER THE COUNTRY ARE DROPPING THEIR WIRE SERVICES FOR A REASON.. LETS EDUCATE THE CONSUMER AND STAND UP & TAKE BACK OUR RIGHT TO CHOOSE. CALL A LOCAL FLOIST TODAY. AND SEND A MESSAGE TO THE “OLD” TIMERS THAT THINGS ARE A CHANGING ;?

 

HAVE A LOVELY DAY,

CASSIE @ CASSANDRA'S FLORALS