Business Workshop on Nov. 9 Helps Raise Money for KD Turkey Fund

Pittsburgh Professional Women and of are co-sponsoring a workshop for professionals and business owners who want to increase their online presence.

The workshop, which will benefit the KD Turkey Fund, will be conducted by Beth Caldwell, an author and publicity expert. It will be held from 6-8 p.m. Wednesday, Nov. 9, at the Keith Seminar Center in the , 250 West Liberty Ave.

The cost is $35 and includes a light dinner by Myrna's Catering. Registration deadline is Nov. 5 online at www.googlepower.eventbrite.com.

Because today's consumer often no longer looks for a business in the Yellow Pages, Caldwell will teach business professionals how to attract ideal clients, help them find the business online and offer business growth tips.

Caldwell owns a public relations firm in Green Tree and is also a business coach and consultant. She is a “40 under 40” Winner, having been recognized by Pittsburgh Magazine as one of the city of Pittsburgh’s most influential young  business leaders. She is the founder and executive director of Pittsburgh Professional Women, the largest woman's membership and resource organization in western PA.

Caldwell is the author of “I Wish I’d Known That!, Secrets to Success in Business,” “Inspired Entrepreneurs” and “Get Paid What You’re Worth!  A Guide for Professional Women" (coming soon).  She was honored with the “Radical Woman of the Year Award” in March 2011 in Washington DC. 

The event benefits the KD Turkey Fund. Proceeds, after expenses, will be donated to the fund in memory of Yvonne Zanos, KDKA's consumer reporter who died of ovarian cancer in 2010.

The KD Turkey Fund drive supports the Greater Pittsburgh Community Food Bank in providing Thanksgiving turkeys to more than 40,000 needy families in the KDKA viewing area each year.