Dear Chick-fil-A, I have an idea for you…

← Go ahead, push the button… I dare you.

Posted on December 23, 2012 | Leave a comment

I plan to send this to Chick-fil-A, and we’ll see where it goes.  I just realized, I’ve written about Chick-fil-A several times here before.

Dear Chick-fil-A,

I have an idea for you.  I realize that as a giant corporation you probably don’t accept unsolicited ideas, but please don’t let that stop you from considering this idea.  I don’t expect monetary payment, maybe just free Chick-fil-A for life?  (Maybe a limit to once a week?)  Well, I guess I should present my idea before we start talking payment or barter.

This past Saturday I went to the Chick-fil-A in South Hills to grab some of those ridiculously delicious Chick-n-Minis™ for breakfast.  I went into the store to order take-out so I could grab some mayo packets, ketchup, straws, & napkins at the little condiment station.  I got two drinks because I was taking breakfast home to share with the wife.  I opted for your highly addictive sweet tea, and the wife had a Hi-C Fruit Punch.  The always courteous employees offered me a drink carrier, and I accepted.  I thought it would make life easier on the ride home.  I saw wrong.

I set the drink carrier on the floor of the passenger’s side of my truck.  As I backed out of the space, it fell over on to the long side.  Your drink lids are thankfully quite tight, but sadly not entirely waterproof.  I leaned over and placed the carrier & drinks upright again, this time turning the drink holder 90 degrees the other way thinking I had outsmarted the laws of physics and that it would stay put.  I could not have been more mistaken.  As I turned up a hill to go out the back of the parking lot, it fell again.  I believe I uttered something using vocabulary that you may not approve.  At the stop sign, I had to pick up the cups and give up by putting them in the truck’s drink holders.

As I drove home trying not to think about the drops of Hi-C & iced tea soaking into my floor mats, I wondered if there was a better way.  I certainly like your drink carriers much better than the egg-crate 4 space things that just let cups lean over all willy-nilly.  I came to think that your drink carriers just need feet.  I thought the feet may take some extra cardboard, and wondered i something could be done with the existing design.

At home, my thoughts were fueled by poultry protein.  I pulled out my pocket knife and started cutting as my wife looked at me like I was a crazy person (as she does quite often).  I explained what I was doing and why and she actually also thought it was a good idea.

You already have some nice sturdy cardboard.  Two well-placed quarter-circle cuts & maybe even a fold mark in the middle of the carrier would create some nice sturdy feet or “wings” or your drink carrier box without the need for a complete redesign or any additional material.  I tested it by trying to rock the mostly empty drinks back & forth on the kitchen table.  We had no spills.  I am willing to try some field tests if you’d like to move forward with this idea.  My truck’s floor mats can handle it.  Perhaps I can even use water instead of red & brown sugary liquids.

I’m sure we could talk to your box people & find out if this is doable for a reasonable price.  I think it will be as important & innovative as the new Heinz® Dip & Squeeze® packets!  I have some photos attached that I’m sure you will agree are quite illustrative of my design ideas.  Sadly, my pocket knife is a cheap dull one, so the cut looks more like a rip.  I believe you’ll see my intent though.

I look forward to hearing your thoughts, and am excited at the opportunity that lays before us.  It would be my pleasure to help make this dream a reality!

Eat Mor Chikin!
-Eric

So, there we have it.  I mean, most of my letters are plain goofy, and this has a goofy tone, but really… don’t you think this would work? Now, we wait for a response.

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• Is your business playing chicken? (hiscoxusa.com)
• Chick-fil-A CARES (aixelsyd13.wordpress.com)
• Chick-fil-A is so freakin’ polite. (aixelsyd13.wordpress.com)
• (The not so) Holy Cow! (aixelsyd13.wordpress.com)
• This is why Chick-fil-A is awesome. (aixelsyd13.wordpress.com)
• Ketchup Packets & Dip & Squeeze… (aixelsyd13.wordpress.com)
• EAT MOR CHIKIN? My pleasure. (aixelsyd13.wordpress.com)
• Crop-dusting for disgusting cell-phone roaches. (aixelsyd13.wordpress.com)